This is recorded in the message of the Cluev jewelry house.
“Elia’s first online diamond trading platform is launched in Russia. The platform will enable private buyers and jewelry companies to buy Russian diamonds cut at world prices, ”the report reads.
The platform will operate on the DTC (Direct-to-customer) principle, which consists in direct meeting between customers and the manufacturer and excluding indirect costs. The platform enables the manufacturer to manage the aftermarket for its products. A similar principle is already working successfully in other areas, for example in the watch industry, the material notes.
Buyers have a guarantee of resale at the market price at the time of the transaction, including the jewelry they own. On the platform, you will be able to buy certified diamonds weighing from 0.25 to 10 carats and products with them, as well as jewelry made to order — adds the announcement.
The initial investment in the project was 300 million rubles, 85% of this amount is the cost of diamonds and their polishing. In 2023, it is planned to attract large investors to expand the business. The preliminary contracts include private investments in the amount of 1-1.5 billion rubles a year, the company concluded.
Alrosa operates an online diamond and jewelry trading platform, reports TASS.
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