According to RBC, citing data from retailers, in March the Russians began to actively buy domestic appliances.
According to the representative of M.Video-Eldorado, stores sold 50-70 percent last month. more Russian and Belarusian equipment than in the same period last year. We are talking about brands such as Vityaz, Atlant, Darina, Biryusa, as well as Pozis, Flama and Gefest. They specialize mainly in household and kitchen appliances. As the RBC interlocutor noted, the increase in demand is associated with the presence of a large assortment and low prices.
The Citilink chain of stores has confirmed the Russians’ interest in native products. In particular, sales of the brands of the parent group Merlion increased by 81% compared to the same period in 2021. in February and 60 percent. in March.
In turn, the commercial director of Kholodilnik.ru Alexei Pogudalov said that last month the demand for all equipment, especially imported, in the medium and high price segment, increased several times. In his opinion, this was due to the public’s fears of sanctions, the depreciation of the ruble and the possible closure of the borders, reports RIA Novosti.
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