McDonald’s fast food restaurants will continue to operate in Russia under the Mc brand, Izvestia said, citing a source.
The letter «M» can be branded at the same time. Cardinal changes in the menu, according to the media interlocutor, are not expected, and the names of the dishes will most likely be as close as possible to the traditional ones for this chain.
«Judging by the contract, the American company has an option: in a few years it will be able to buy back its assets» — we read in the material.
In early March, McDonald’s Corporation temporarily closed 850 restaurants in Russia due to the situation in Ukraine and suspended all market operations. Chief Executive Chris Kempchinski cited the inability to «guarantee the smooth running of core operations, the maintenance of key product lines in the facilities and the high quality standards to which guests are accustomed» as the reason. Nevertheless, all 62,000 Russian network employees continue to receive wages.
It later became known that McDonald’s would sell the company to its former licensee Alexander Govor. According to the contract, he will manage the outlets under a new brand, informs RIA Novosti.
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